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You cannot sign yourself up. Ask your account manager and they will set one up for you.
1

Give your account manager an address

Provide an email address for the portal, or ask your account manager to assign one.It has to be different from any address you use to browse your own storefront as a customer. One address cannot hold both.
2

Wait for the provisioning email

You get an email once your merchant account exists and is ready to use.
3

Sign in and invite your team

Once you are in, invite colleagues who need portal access from inside the portal itself. You do not need to go back to your account manager for each person.
For what each role can and cannot do once your colleagues are in, see Account setup.

This is separate from storefront access

While your storefront is in demo, its address is guarded by Cloudflare Access, which sends a one-time code to your email. That is a different mechanism from your portal account, and it exists to control who can reach the storefront at all. Getting through Cloudflare Access does not give you a Merchant Portal account, and having a portal account does not by itself let you browse the storefront as a customer would.

Preview your storefront

Getting through Cloudflare Access the first time.

Create a test account

Browsing your own catalog as a customer.